How Mobile User Experience Is Changing Right Now
When marketing a mobile app, you need to start thinking from the perspective of a mobile app user-experience designer. What’s next in mobile app building? Let’s learn more about a very interesting...
View ArticleWhy Branching Content is a Taboo in Mobile Apps Marketing
Imagine a situation in which some ordinary sales director provides his entire team of sales representatives with iPads. They are cool, easy to use for sales, and handy for demonstrating product...
View ArticleThe Future Looks Bright If You Use Adaptive Content
I recently wrote a blog post on branching content , and now I’d like to explain the solution that will keep your audience happy in terms of content representation. Just for a moment, let’s imagine that...
View ArticleYour Mobile Content Needs to Get Presentation-Independent ASAP
Every platform is unique, and content that’s great for print isn’t likely to look as good on the Internet. Desktop and mobile website versions, as well as mobile apps, require completely different...
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